From NY to Miami, Suzi Analogue Presents: ‘ZONEZ V.3’
To understand Suzi Analogue and the music is to understand her roots. Analogue is a hip-hop producer at heart, but much of her music sports glitchy, electronic flair, and has one eye fixed on the dance floor. She cofounded the Los Angeles collective Klipmode in the late 2000s with a troupe of similarly-minded producers; it was an outgrowth of collaborations that dated back to her years in Philadelphia.
Knxwledge first hit her up on MySpace, ‘You’re really tight, we should do something together.’ – is what he said. The idea snowballed; today, the Klipmode collective has helped launch the solo careers of buzzy beatmakers like MNDSGN, Knxwledge, Devonwho, and, of course, Analogue herself. Over the course of her solo career, Analogue has since clocked work with Quelle Chris, DJ Earl, Georgia Anne Muldrow, and TOKiMONSTA, among others.
After Klipmode dissolved, she launched her own label, Never Normal Records. “Never Normal was her chance to really make it official—that [creative control] is an area of life that she’s dedicated to – helping the underdog artistically develop however she could.
At the end of Klipmode, people were like, ‘Well, where are you gonna go?’ she didn’t feel like any one label necessarily spoke to her social position as a woman, as a woman of color, as a hip-hop lover, as an electronic lover, as a dance music lover. She came to New York, and she was taken seriously. She said, ‘Well, I’m gonna have a label.’” Analogue credits her time in Philly as a sort of musical growth spurt that prepared her for the move to New York. “The DJ culture is strong,” she says. “There’s a hip-hop culture that’s strong. There were world-class people around that I could turn to and get information from, like King Britt is someone who really supported Klipmode since the beginning.”
In 2016, Suzi Analogue moved abruptly to Miami; the cold in New York City was just that tough. “I had a really hard winter,” says the DJ, MC, and producer. “I was going through a lot, as far as anxiety is concerned. I didn’t feel healthy. It was cold, dry air. I was like, ‘You know what? I just need to go. I just need to go and experience something different.”
The result is Analogue’s new beat tape, “ZONEZ V.3, on which she begins to acclimate to her sunny new home. The inspiration for the song “BeachCruiser” was quite literal. “Yup, beach cruising is a thing [in Miami],” she says. “I wanted to tap into the idea of, ‘What does a beach cruiser sound like?’”
Sonically, the track employs darting synths and frenetic, stabbing bass. “This ZONEZ is very New York to Miami,” Analogue says. “I have the island and dance vibes, but then I’m also bringing some more hardcore vibes, inspirations from my nightlife culture in New York [where it’s] cutthroat—the bass has to be banging, the drums have to be hitting. This ZONEZ is a meeting of both of those worlds. I really like that fusion.” – Unsurprisingly, Analogue isn’t the type to box herself into one thing, and ZONEZ V.3 runs the gamut of her eclecticism.
Stream “ZONEZ V.3” below: